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Course

Entrepreneurship & Small Business Management (Offline) (DS)

21.3% New Hot

Course Description:
This course will enable students to develop an understanding of entrepreneurship and small business management by studying entrepreneurial strategies, the identification. and pursuit of new venture opportunities, and the development of business plans. Students will also study the   macro environment and how it directly or indirectly influences entrepreneurship and the establishment and growth of small businesses

  1. PROGRAM LEARNING OUTCOMES(PLOs)
    The student will be able to:
  2. Demonstrate an understanding of basic concepts in organizational  behavior
  3. Demonstrate an understanding of the intricacies of marketing planning and  overall marketing
  4. Demonstrate an understanding of the concepts underlying corporate financial decision making
  5. Demonstrate an understanding of the role of entrepreneurship and small business in the  economy
  6. Demonstrate basic knowledge of international business
  7. Demonstrate an understanding of economic development issues
  8. Demonstrate an understanding of statistical methods of sampling and estimating population statistics
  9. STUDENT LEARNING OUTCOMES (SLOs) – GENERAL:
    The students should be able to
  10. Develop an understanding of entrepreneurship and small business and appreciate their role in an economy, particularly in the  economy
  11. Develop and demonstrate competence in basic business and marketing planning
  12. Demonstrate competence in identifying opportunities and challenges that entrepreneurs and small business owners/managers face – both in  and in general – in trying to achieve their business objectives

 

COURSE CONTENT

Entrepreneurship a World of Opportunity

The Entrepreneurial Life

Integrity and Ethics of Entrepreneurship

Starting from Scratch or Joining an Existing Business

Starting the Business

Franchise and Buyouts

The Family Business

Developing the New Venture Business Plan

Creating Business Plans

The Marketing Plan

The Organization of the Business

The Location Plan

Projecting Financial Requirements

A Firm’s Sources of Financing

The Harvest Plan

Focusing on the Customer: Marketing Growth Strategies

Customer Relationship

Product and Supply Chain Management

Pricing and Credit

Promotional Planning

Global Marketing

Managing Growth in the Small Business

Professional Management and Leadership

Human Resource Management

Operations Management

Risk Management

Understanding What the Numbers Mean

Managing Assets

 

level 1 :-

Student learning outcome Assessment Strategies
1.1 Explain the nature of entrepreneurship and how it relates to small business. Quiz and  Case Analysis
1.2 Discuss the entrepreneurial opportunities and challenges in a changing environment Quiz and  Case Analysis
1.3 Describe the various types of entrepreneurs and identify motivators and rewards of entrepreneurial careers. Quiz and  Case Analysis
1.4 Explain factors related to readiness for entrepreneurship and getting started in entrepreneurship career Quiz and  Case Analysis
1.5 Describe the factors that comprise internal and external environments Quiz and  Case Analysis
1.6 Explore e,-commerce opportunities and benefits to small firms and discuss criminal and ethical issues related to e-commerce Quiz and  Case Analysis
1.7 Identify ethical issues confronting small businesses and explain the importance and impact of social responsibilities on small businesses Quiz and  Case Analysis
1.8 Examine the   macro environment and its influence on small business as an ongoing theme throughout the course Quiz and  Case Analysis

level 2 :-
General SLO 2: Develop and demonstrate competence in basic business planning.

Student learning outcome Assessment Strategies
2.1 Explain common legal forms of organization used by small businesses and the factors to consider in choosing among them Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.2 Define a business plan, identify its key sections and state its importance from the perspectives of both internal and external users Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.3 Identify various business plan assistance sources locally available and use them to prepare a simple business plan Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.4 Identify the factors affecting choice of a business location and explain how layout of physical facility and equipment could lead to efficiency Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.5 Identify the assets needed and the financing required for a new venture and evaluate alternative sources of financing such as debt or equity Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.6 Compute a firm’s cash flows and forecast a new venture’s profitability Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.7 Identify the basic requirements for an accounting system and prepare a simple income statement and balance sheet and explain their purpose Quiz, Case Analysis, and Business /Marketing Plan Preparation
2.8 Explain the importance of – and the options available for – an exit strategy Quiz, Case Analysis, and Business Plan Preparation
2.9 Explain the importance of marketing in small business and describe the components of a formal marketing plan Quiz, Case Analysis, and Business Plan Preparation

level 3 :-
General SLO 3: Demonstrate competence in identifying opportunities and challenges that entrepreneurs and small business owners/managers face – both in   and in general – in trying to achieve their business objectives.

Student learning outcome Assessment Strategies
3.1 Discuss entrepreneurial options – starting a new business, buying an existing business or acquiring a franchise – and the challenges of each option presents Quiz and Case Analysis
3.2 Discuss family business as a unique institution, its cultural context and the complex roles and relationships involved in family business Quiz and Case Analysis
3.3 Evaluate the performance of a small firm by assessing its liquidity, profitability, and asset management. Quiz and Case Analysis
3.4 Explain the various types of credit, discuss the benefits of credit and state the factors that affect credit extension Quiz and Case Analysis
3.5 Define risk, explain its nature and identify various ways of dealing with it Quiz and Case Analysis
3.6 Explain key marketing concepts including: consumer behavior and product, price, distribution, and promotion strategies Quiz and Case Analysis
3.7 Discuss the distinctive features of small firm management Quiz and Case Analysis
3.8 Explain the role of human resource management in a small firm – recruitment, selection, training, compensation, motivation and termination Quiz and Case Analysis
3.9 Explain the key elements of total quality management(TQ1VI) programs Quiz and Case Analysis
Duration 10 Sessions ( Per level)
Price EGP1,575.00

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